Martin F. Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 40,000 shares at $35.42 ($1.4M) on 2024-11-20, disclosed to the SEC on 2024-11-22.
Scheduled sale ($1.4M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.40 | 5,000 | $177K | 12.3% |
| 2 | $35.41 | 5,000 | $177K | 12.3% |
| 3 | $35.41 | 5,000 | $177K | 12.3% |
| 4 | $35.42 | 5,000 | $177K | 12.3% |
| 5 | $36.60 | 5,000 | $183K | 12.7% |
| 6 | $36.62 | 5,000 |
| $183K |
| 12.7% |
| 7 | $36.63 | 5,000 | $183K | 12.7% |
| 8 | $36.65 | 5,000 | $183K | 12.7% |
| Total | $36.02 avg | 40,000 | $1.4M | 100% |
| Filing → |
| COCO | SELL | 2024-12-13 | $1.5M | — | Filing → |
| COCO | SELL | 2024-12-11 | $543K | — | Filing → |
| COCO | SELL | 2024-12-09 | $1.3M | — | Filing → |