Martin F. Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 25,000 shares at $35.81 ($890K) on 2024-11-29, disclosed to the SEC on 2024-12-03.
Scheduled sale ($890k) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.81 | 5,000 | $179K | 20.1% |
| 2 | $35.53 | 5,000 | $178K | 20.0% |
| 3 | $35.54 | 5,000 | $178K | 20.0% |
| 4 | $35.55 | 5,000 | $178K | 20.0% |
| 5 | $35.60 | 5,000 | $178K | 20.0% |
| Total | $35.61 avg | 25,000 |
| $890K |
| 100% |
| Filing → |
| COCO | SELL | 2024-12-13 | $1.5M | — | Filing → |
| COCO | SELL | 2024-12-11 | $543K | — | Filing → |
| COCO | SELL | 2024-12-09 | $1.3M | — | Filing → |