William Henry Simpson Jr., SVP, Chief Development Officer at PANERA BREAD CO (PNRA), sold 765 shares at $174.92 ($134K) on 2013-08-10, disclosed to the SEC on 2013-08-13.
Scheduled sale ($134k) by SVP, Chief Development Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $174.92 | 368 | $64K | 48.0% |
| 2 | $175.81 | 397 | $70K | 52.0% |
| Total | $175.38 avg | 765 | $134K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |
| PNRA | SELL | 2013-08-05 | $12K | — | Filing → |