William Henry Simpson Jr., SVP, Chief Development Officer at PANERA BREAD CO (PNRA), sold 70 shares at $168.10 ($12K) on 2013-08-01, disclosed to the SEC on 2013-08-05.
Scheduled sale ($12k) by SVP, Chief Development Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |