William Henry Simpson Jr., SVP, Chief Development Officer at PANERA BREAD CO (PNRA), sold 612 shares at $170.04 ($104K) on 2013-08-05, disclosed to the SEC on 2013-08-07.
Scheduled sale ($104k) by SVP, Chief Development Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $170.04 | 473 | $80K | 77.1% |
| 2 | $171.57 | 139 | $24K | 22.9% |
| Total | $170.39 avg | 612 | $104K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-05 | $12K | — | Filing → |