William Henry Simpson Jr., SVP, Chief Development Officer at PANERA BREAD CO (PNRA), sold 547 shares at $174.43 ($95K) on 2013-08-12, disclosed to the SEC on 2013-08-14.
Scheduled sale ($95k) by SVP, Chief Development Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |
| PNRA | SELL | 2013-08-05 | $12K | — | Filing → |