Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 80,563 shares at $28.79 ($2.3M) on 2024-11-12, disclosed to the SEC on 2024-11-14.
Scheduled sale ($2.3M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $28.79 | 39,913 | $1.1M | 49.5% |
| 2 | $28.79 | 39,913 | $1.1M | 49.5% |
| 3 | $29.53 | 737 | $22K | 0.9% |
| Total | $28.80 avg | 80,563 | $2.3M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |