Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 90,286 shares at $33.98 ($3.1M) on 2025-05-12, disclosed to the SEC on 2025-05-14.
Scheduled sale ($3.1M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $33.98 | 33,872 | $1.2M | 37.4% |
| 2 | $33.98 | 33,872 | $1.2M | 37.4% |
| 3 | $34.55 | 11,271 | $389K | 12.6% |
| 4 | $34.55 | 11,271 | $389K | 12.6% |
| Total | $34.12 avg | 90,286 | $3.1M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-04-16 | $3.0M | — | Filing → |