Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 90,248 shares at $33.69 ($3.0M) on 2025-04-14, disclosed to the SEC on 2025-04-16.
Scheduled sale ($3.0M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $33.69 | 45,124 | $1.5M | 50.0% |
| 2 | $33.69 | 45,124 | $1.5M | 50.0% |
| Total | $33.69 avg | 90,248 | $3.0M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |