Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 19,334 shares at $44.72 ($858K) on 2025-10-08, disclosed to the SEC on 2025-10-10.
Scheduled sale ($858k) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $44.11 | 5,263 | $232K | 27.1% |
| 2 | $44.11 | 5,263 | $232K | 27.1% |
| 3 | $44.72 | 4,404 | $197K | 22.9% |
| 4 | $44.72 | 4,404 | $197K | 22.9% |
| Total | $44.39 avg | 19,334 | $858K | 100% |
| Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |
| VITL | SELL | 2025-04-16 | $3.0M | — | Filing → |