Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 42,457 shares at $47.29 ($1.5M) on 2025-09-10, disclosed to the SEC on 2025-09-12.
Scheduled sale ($1.5M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $47.29 | 15,757 | $745K | 48.5% |
| 2 | $47.29 | 15,757 | $745K | 48.5% |
| 3 | $47.84 | 943 | $45K | 2.9% |
| 4 | $0.00 | 10,000 | $0 | 0.0% |
| Total | $36.16 avg | 42,457 | $1.5M | 100% |
| Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |
| VITL | SELL | 2025-04-16 | $3.0M | — | Filing → |