Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 30,000 shares at $40.17 ($1.2M) on 2025-09-22, disclosed to the SEC on 2025-09-24.
Scheduled sale ($1.2M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $40.13 | 5,000 | $201K | 16.6% |
| 2 | $40.14 | 5,000 | $201K | 16.6% |
| 3 | $40.15 | 5,000 | $201K | 16.6% |
| 4 | $40.17 | 5,000 | $201K | 16.6% |
| 5 | $40.52 | 5,000 | $203K | 16.8% |
| 6 | $40.52 | 5,000 |
| $203K |
| 16.8% |
| Total | $40.27 avg | 30,000 | $1.2M | 100% |
| Filing → |
| COCO | SELL | 2026-04-17 | $1.3M | — | Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |