Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 45,544 shares at $51.13 ($2.5M) on 2026-04-28, disclosed to the SEC on 2026-04-30.
Scheduled sale ($2.5M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $51.13 | 25,000 | $1.3M | 51.2% |
| 2 | $59.35 | 20,544 | $1.2M | 48.8% |
| Total | $54.84 avg | 45,544 | $2.5M | 100% |
| Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |
| COCO | SELL | 2026-04-09 | $2.5M | — | Filing → |