Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 29,456 shares at $50.11 ($1.5M) on 2026-04-10, disclosed to the SEC on 2026-04-14.
Scheduled sale ($1.5M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $50.11 | 25,000 | $1.3M | 84.8% |
| 2 | $50.55 | 4,456 | $225K | 15.2% |
| Total | $50.17 avg | 29,456 | $1.5M | 100% |
| Filing → |
| COCO | SELL | 2026-04-17 | $1.3M | — | Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-09 | $2.5M | — | Filing → |