Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 50,000 shares at $50.00 ($2.5M) on 2026-04-24, disclosed to the SEC on 2026-04-28.
Scheduled sale ($2.5M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $50.00 | 25,000 | $1.3M | 50.0% |
| 2 | $50.00 | 25,000 | $1.3M | 50.0% |
| Total | $50.00 avg | 50,000 | $2.5M | 100% |
| Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |
| COCO | SELL | 2026-04-09 | $2.5M | — | Filing → |