William Henry Simpson Jr., SVP, Chief Development Officer at PANERA BREAD CO (PNRA), sold 2,782 shares at $155.09 ($320K) on 2012-08-13, disclosed to the SEC on 2012-08-14.
Scheduled sale ($320k) by SVP, Chief Development Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $43.31 | 999 | $43K | 13.5% |
| 2 | $155.33 | 999 | $155K | 48.4% |
| 3 | $156.28 | 209 | $33K | 10.2% |
| 4 | $155.09 | 575 | $89K | 27.8% |
| Total | $115.13 avg | 2,782 | $320K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |