Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 89,940 shares at $35.27 ($3.2M) on 2025-02-12, disclosed to the SEC on 2025-02-14.
Scheduled sale ($3.2M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.27 | 44,970 | $1.6M | 50.0% |
| 2 | $35.27 | 44,970 | $1.6M | 50.0% |
| Total | $35.27 avg | 89,940 | $3.2M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |