Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 257,438 shares at $37.21 ($9.6M) on 2024-12-13, disclosed to the SEC on 2024-12-16.
Scheduled sale ($9.6M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $37.18 | 24,764 | $921K | 9.6% |
| 2 | $37.18 | 24,764 | $921K | 9.6% |
| 3 | $38.20 | 18,856 | $720K | 7.5% |
| 4 | $38.20 | 18,856 | $720K | 7.5% |
| 5 | $39.13 | 1,108 | $43K | 0.5% |
| 6 | $37.21 | 82,314 |
| $3.1M |
| 31.8% |
| 7 | $37.21 | 82,314 | $3.1M | 31.8% |
| 8 | $37.83 | 2,231 | $84K | 0.9% |
| 9 | $37.83 | 2,231 | $84K | 0.9% |
| Total | $37.37 avg | 257,438 | $9.6M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |