Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 88,526 shares at $41.40 ($3.7M) on 2024-06-12, disclosed to the SEC on 2024-06-14.
Scheduled sale ($3.7M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $41.40 | 4,253 | $176K | 4.7% |
| 2 | $41.40 | 4,253 | $176K | 4.7% |
| 3 | $42.43 | 39,710 | $1.7M | 45.0% |
| 4 | $42.43 | 39,710 | $1.7M | 45.0% |
| 5 | $43.00 | 600 | $26K | 0.7% |
| Total | $42.33 avg | 88,526 |
| $3.7M |
| 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |