Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 25,500 shares at $46.09 ($1.2M) on 2025-10-29, disclosed to the SEC on 2025-10-31.
Scheduled sale ($1.2M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $46.04 | 5,000 | $230K | 19.6% |
| 2 | $46.09 | 5,000 | $230K | 19.6% |
| 3 | $46.09 | 5,000 | $230K | 19.6% |
| 4 | $46.11 | 5,000 | $231K | 19.6% |
| 5 | $46.15 | 5,000 | $231K | 19.6% |
| 6 | $45.00 | 500 |
| $23K |
| 1.9% |
| Total | $46.07 avg | 25,500 | $1.2M | 100% |
| Filing → |
| COCO | SELL | 2026-04-17 | $1.3M | — | Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |