William Henry Simpson Jr., SVP, Company and JV Operations at PANERA BREAD CO (PNRA), sold 2,187 shares at $78.19 ($168K) on 2010-08-10, disclosed to the SEC on 2010-08-12.
Scheduled sale ($168k) by SVP, Company and JV Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $77.47 | 67 | $5K | 3.1% |
| 2 | $78.19 | 999 | $78K | 46.4% |
| 3 | $75.80 | 59 | $4K | 2.7% |
| 4 | $75.97 | 1,062 | $81K | 47.9% |
| Total | $77.03 avg | 2,187 | $168K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |