Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 89,256 shares at $42.60 ($3.8M) on 2025-01-13, disclosed to the SEC on 2025-01-15.
Scheduled sale ($3.8M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $40.55 | 3,100 | $126K | 3.3% |
| 2 | $40.55 | 3,100 | $126K | 3.3% |
| 3 | $41.42 | 11,642 | $482K | 12.8% |
| 4 | $41.42 | 11,642 | $482K | 12.8% |
| 5 | $42.60 | 24,386 | $1.0M | 27.6% |
| 6 | $42.60 | 24,386 |
| $1.0M |
| 27.6% |
| 7 | $43.30 | 5,500 | $238K | 6.3% |
| 8 | $43.30 | 5,500 | $238K | 6.3% |
| Total | $42.24 avg | 89,256 | $3.8M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |