Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 55,056 shares at $15.49 ($853K) on 2024-02-12, disclosed to the SEC on 2024-02-14.
Scheduled sale ($853k) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $15.49 | 27,528 | $426K | 50.0% |
| 2 | $15.49 | 27,528 | $426K | 50.0% |
| Total | $15.49 avg | 55,056 | $853K | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |