Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 50,000 shares at $20.10 ($1.0M) on 2024-03-07, disclosed to the SEC on 2024-03-11.
Scheduled sale ($1.0M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $20.10 | 25,000 | $503K | 50.0% |
| 2 | $20.10 | 25,000 | $503K | 50.0% |
| Total | $20.10 avg | 50,000 | $1.0M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |