William Henry Simpson Jr., SVP, Chief Development Officer at PANERA BREAD CO (PNRA), sold 1,186 shares at $155.21 ($184K) on 2012-08-06, disclosed to the SEC on 2012-08-07.
Scheduled sale ($184k) by SVP, Chief Development Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $155.97 | 314 | $49K | 26.6% |
| 2 | $155.21 | 872 | $135K | 73.4% |
| Total | $155.41 avg | 1,186 | $184K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |