William Henry Simpson Jr., SVP, Company and JV Operations at PANERA BREAD CO (PNRA), sold 508 shares at $101.01 ($52K) on 2011-08-08, disclosed to the SEC on 2011-08-09.
Scheduled sale ($52k) by SVP, Company and JV Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $105.60 | 186 | $20K | 37.7% |
| 2 | $101.01 | 322 | $33K | 62.3% |
| Total | $102.69 avg | 508 | $52K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |