Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 60,261 shares at $34.64 ($2.0M) on 2024-05-09, disclosed to the SEC on 2024-05-10.
Scheduled sale ($2.0M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $30.00 | 9,735 | $292K | 14.6% |
| 2 | $33.52 | 18,184 | $610K | 30.5% |
| 3 | $33.52 | 18,184 | $610K | 30.5% |
| 4 | $34.64 | 7,077 | $245K | 12.2% |
| 5 | $34.64 | 7,077 | $245K | 12.2% |
| 6 | $35.14 | 4 |
| $141 |
| 0.0% |
| Total | $33.21 avg | 60,261 | $2.0M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |