William H. Milmoe, 10% Owner at Celsius Holdings, Inc. (CELH), sold 857,136 shares at $59.67 ($51.1M) on 2024-04-30, disclosed to the SEC on 2024-05-01.
Open-market sale of $51.1M CELH by 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $59.67 | 214,284 | $12.8M | 25.0% |
| 2 | $59.67 | 214,284 | $12.8M | 25.0% |
| 3 | $59.67 | 214,284 | $12.8M | 25.0% |
| 4 | $59.67 | 214,284 | $12.8M | 25.0% |
| Total | $59.67 avg | 857,136 | $51.1M | 100% |
| Filing → |
| CELH | SELL | 2025-07-30 | $9.5M | — | Filing → |
| CELH | SELL | 2025-07-03 | $14.2M | — | Filing → |
| CELH | SELL | 2024-12-16 | $2.0M | — | Filing → |