William H. Milmoe, 10% Owner at Celsius Holdings, Inc. (CELH), sold 200,000 shares at $48.00 ($9.5M) on 2025-07-29, disclosed to the SEC on 2025-07-30.
Open-market sale of $9.5M CELH by 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $47.00 | 100,000 | $4.7M | 49.5% |
| 2 | $48.00 | 100,000 | $4.8M | 50.5% |
| Total | $47.50 avg | 200,000 | $9.5M | 100% |
| Filing → |
| CELH | SELL | 2025-07-03 | $14.2M | — | Filing → |
| CELH | SELL | 2024-12-16 | $2.0M | — | Filing → |
| CELH | SELL | 2024-05-20 | $3.7M | — | Filing → |