William H. Milmoe, 10% Owner at Celsius Holdings, Inc. (CELH), sold 100,000 shares at $47.50 ($4.8M) on 2025-07-31, disclosed to the SEC on 2025-08-04.
Seasonal sale ($4.8M) by 10% Owner — this insider has traded CELH in July in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| Filing → |
| CELH | SELL | 2025-07-03 | $14.2M | — | Filing → |
| CELH | SELL | 2024-12-16 | $2.0M | — | Filing → |
| CELH | SELL | 2024-05-20 | $3.7M | — | Filing → |