William H. Milmoe, 10% Owner at Celsius Holdings, Inc. (CELH), sold 300,000 shares at $47.00 ($14.2M) on 2025-07-01, disclosed to the SEC on 2025-07-03.
Open-market sale of $14.2M CELH by 10% Owner. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $47.00 | 100,000 | $4.7M | 33.1% |
| 2 | $47.30 | 100,000 | $4.7M | 33.4% |
| 3 | $47.50 | 100,000 | $4.8M | 33.5% |
| Total | $47.27 avg | 300,000 | $14.2M | 100% |
| Filing → |
| CELH | SELL | 2025-07-30 | $9.5M | — | Filing → |
| CELH | SELL | 2024-12-16 | $2.0M | — | Filing → |
| CELH | SELL | 2024-05-20 | $3.7M | — | Filing → |