Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 10,400 shares at $41.25 ($429K) on 2025-09-24, disclosed to the SEC on 2025-09-26.
Scheduled sale ($429k) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $41.25 | 5,000 | $206K | 48.1% |
| 2 | $41.32 | 5,000 | $207K | 48.2% |
| 3 | $40.17 | 400 | $16K | 3.7% |
| Total | $41.24 avg | 10,400 | $429K | 100% |
| Filing → |
| COCO | SELL | 2026-04-17 | $1.3M | — | Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |