Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 182,704 shares at $30.71 ($5.6M) on 2024-08-12, disclosed to the SEC on 2024-08-14.
Scheduled sale ($5.6M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $30.34 | 37,202 | $1.1M | 20.2% |
| 2 | $30.34 | 37,202 | $1.1M | 20.2% |
| 3 | $30.71 | 100,000 | $3.1M | 55.0% |
| 4 | $30.83 | 8,300 | $256K | 4.6% |
| Total | $30.56 avg | 182,704 | $5.6M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |