William Henry Simpson Jr., SVP, Company and JV Operations at PANERA BREAD CO (PNRA), sold 678 shares at $111.21 ($76K) on 2011-08-04, disclosed to the SEC on 2011-08-05.
Scheduled sale ($76k) by SVP, Company and JV Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $112.50 | 248 | $28K | 36.8% |
| 2 | $111.21 | 430 | $48K | 63.2% |
| Total | $111.68 avg | 678 | $76K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |