Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 35,000 shares at $42.67 ($1.5M) on 2025-10-06, disclosed to the SEC on 2025-10-07.
Scheduled sale ($1.5M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $42.91 | 5,000 | $215K | 14.3% |
| 2 | $42.91 | 5,000 | $215K | 14.3% |
| 3 | $42.92 | 5,000 | $215K | 14.3% |
| 4 | $42.51 | 5,000 | $213K | 14.2% |
| 5 | $42.60 | 5,000 | $213K | 14.2% |
| 6 | $42.62 | 5,000 |
| $213K |
| 14.2% |
| 7 | $42.67 | 5,000 | $213K | 14.3% |
| Total | $42.73 avg | 35,000 | $1.5M | 100% |
| Filing → |
| COCO | SELL | 2026-04-17 | $1.3M | — | Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |