William Henry Simpson Jr., SVP, Company and JV Operations at PANERA BREAD CO (PNRA), sold 506 shares at $75.07 ($38K) on 2010-08-06, disclosed to the SEC on 2010-08-09.
Scheduled sale ($38k) by SVP, Company and JV Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $75.92 | 134 | $10K | 26.7% |
| 2 | $75.07 | 372 | $28K | 73.3% |
| Total | $75.30 avg | 506 | $38K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |