Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 35,000 shares at $40.45 ($1.5M) on 2025-09-29, disclosed to the SEC on 2025-10-01.
Scheduled sale ($1.5M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $40.44 | 5,000 | $202K | 13.8% |
| 2 | $40.45 | 5,000 | $202K | 13.8% |
| 3 | $40.47 | 5,000 | $202K | 13.8% |
| 4 | $42.90 | 5,000 | $215K | 14.6% |
| 5 | $42.92 | 5,000 | $215K | 14.6% |
| 6 | $42.93 | 5,000 |
| $215K |
| 14.6% |
| 7 | $42.94 | 5,000 | $215K | 14.7% |
| Total | $41.86 avg | 35,000 | $1.5M | 100% |
| Filing → |
| COCO | SELL | 2026-04-17 | $1.3M | — | Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |