Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 145,400 shares at $31.18 ($4.5M) on 2024-09-11, disclosed to the SEC on 2024-09-13.
Scheduled sale ($4.5M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $31.18 | 100,000 | $3.1M | 69.1% |
| 2 | $30.68 | 45,400 | $1.4M | 30.9% |
| Total | $31.02 avg | 145,400 | $4.5M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |