William Henry Simpson Jr., SVP, Company and JV Operations at PANERA BREAD CO (PNRA), sold 2,209 shares at $99.96 ($222K) on 2011-08-11, disclosed to the SEC on 2011-08-12.
Scheduled sale ($222k) by SVP, Company and JV Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $99.96 | 158 | $16K | 7.1% |
| 2 | $99.30 | 92 | $9K | 4.1% |
| 3 | $100.85 | 999 | $101K | 45.4% |
| 4 | $99.96 | 879 | $88K | 39.6% |
| 5 | $106.04 | 81 | $9K | 3.9% |
| Total | $100.56 avg | 2,209 |
| $222K |
| 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |