Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 66,563 shares at $20.94 ($1.4M) on 2024-03-12, disclosed to the SEC on 2024-03-12.
Seasonal sale ($1.4M) by PRESIDENT AND CEO — this insider has traded VITL in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $20.51 | 3,277 | $67K | 4.8% |
| 2 | $20.94 | 31,643 | $663K | 47.6% |
| 3 | $20.94 | 31,643 | $663K | 47.6% |
| Total | $20.92 avg | 66,563 | $1.4M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |