Deirdre O'Brien, Senior Vice President at Apple Inc. (AAPL), sold 99,878 shares at $333.35 ($33.1M) on 2026-10-02, disclosed to the SEC on 2026-10-05.
Scheduled sale ($33.1M) by Senior Vice President under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $330.32 | 53,489 | $17.7M | 53.3% |
| 2 | $333.35 | 40,764 | $13.6M | 41.0% |
| 3 | $333.91 | 5,625 | $1.9M | 5.7% |
| Total | $331.76 avg | 99,878 | $33.1M | 100% |
| Filing → |
| AAPL | SELL | 2025-08-12 | $15.5M | — | Filing → |
| AAPL | SELL | 2024-10-03 | $27.7M | — | Filing → |
| AAPL | SELL | 2024-04-03 | $18.5M | — | Filing → |