Deirdre O'Brien, Senior Vice President at Apple Inc. (AAPL), sold 135,416 shares at $258.08 ($34.8M) on 2025-10-02, disclosed to the SEC on 2025-10-03.
Scheduled sale ($34.8M) by Senior Vice President under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $255.45 | 49,390 | $12.6M | 36.3% |
| 2 | $257.36 | 41,273 | $10.6M | 30.6% |
| 3 | $257.36 | 41,273 | $10.6M | 30.6% |
| 4 | $258.08 | 1,740 | $449K | 1.3% |
| 5 | $258.08 | 1,740 | $449K | 1.3% |
| Total | $256.68 avg | 135,416 |
| $34.8M |
| 100% |
| Filing → |
| AAPL | SELL | 2025-08-12 | $15.5M | — | Filing → |
| AAPL | SELL | 2024-10-03 | $27.7M | — | Filing → |
| AAPL | SELL | 2024-04-03 | $18.5M | — | Filing → |