Deirdre O'Brien, Senior Vice President at Apple Inc. (AAPL), sold 188,301 shares at $226.72 ($42.7M) on 2024-10-02, disclosed to the SEC on 2024-10-03.
Scheduled sale ($42.7M) by Senior Vice President under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $226.21 | 66,263 | $15.0M | 35.1% |
| 2 | $226.72 | 38,691 | $8.8M | 20.6% |
| 3 | $226.72 | 38,691 | $8.8M | 20.6% |
| 4 | $227.13 | 22,328 | $5.1M | 11.9% |
| 5 | $227.13 | 22,328 | $5.1M | 11.9% |
| Total | $226.64 avg |
| 188,301 |
| $42.7M |
| 100% |
| Filing → |
| AAPL | SELL | 2025-10-03 | $22.1M | — | Filing → |
| AAPL | SELL | 2025-08-12 | $15.5M | — | Filing → |
| AAPL | SELL | 2024-04-03 | $18.5M | — | Filing → |