Martin Roper, Chief Executive Officer at Vita Coco Company, Inc. (COCO), sold 14,404 shares at $42.75 ($616K) on 2025-10-07, disclosed to the SEC on 2025-10-09.
Scheduled sale ($616k) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $42.75 | 1,835 | $78K | 12.7% |
| 2 | $42.75 | 1,384 | $59K | 9.6% |
| 3 | $42.75 | 1,835 | $78K | 12.7% |
| 4 | $42.77 | 2,400 | $103K | 16.7% |
| 5 | $42.77 | 2,400 | $103K | 16.7% |
| 6 | $42.83 | 2,275 |
| $97K |
| 15.8% |
| 7 | $42.83 | 2,275 | $97K | 15.8% |
| Total | $42.78 avg | 14,404 | $616K | 100% |
| Filing → |
| COCO | SELL | 2026-04-17 | $1.3M | — | Filing → |
| COCO | SELL | 2026-04-16 | $2.5M | — | Filing → |
| COCO | SELL | 2026-04-14 | $1.5M | — | Filing → |