William Henry Simpson Jr., SVP, Company and JV Operations at PANERA BREAD CO (PNRA), sold 784 shares at $120.11 ($95K) on 2011-03-29, disclosed to the SEC on 2011-03-30.
Scheduled sale ($95k) by SVP, Company and JV Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $122.12 | 286 | $35K | 36.9% |
| 2 | $120.11 | 498 | $60K | 63.1% |
| Total | $120.84 avg | 784 | $95K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |