William Henry Simpson Jr., SVP, Company and JV Operations at PANERA BREAD CO (PNRA), sold 173 shares at $107.06 ($20K) on 2011-08-12, disclosed to the SEC on 2012-03-08.
Scheduled sale ($20k) by SVP, Company and JV Operations under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $107.06 | 139 | $15K | 73.9% |
| 2 | $154.20 | 34 | $5K | 26.1% |
| Total | $116.32 avg | 173 | $20K | 100% |
| Filing → |
| PNRA | SELL | 2013-08-13 | $64K | — | Filing → |
| PNRA | SELL | 2013-08-12 | $3K | — | Filing → |
| PNRA | SELL | 2013-08-07 | $80K | — | Filing → |