Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 88,762 shares at $44.30 ($3.9M) on 2024-07-12, disclosed to the SEC on 2024-07-16.
Scheduled sale ($3.9M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $43.59 | 36,740 | $1.6M | 41.3% |
| 2 | $43.59 | 36,740 | $1.6M | 41.3% |
| 3 | $44.30 | 7,641 | $338K | 8.7% |
| 4 | $44.30 | 7,641 | $338K | 8.7% |
| Total | $43.71 avg | 88,762 | $3.9M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |