Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 89,306 shares at $40.07 ($3.6M) on 2024-10-14, disclosed to the SEC on 2024-10-16.
Scheduled sale ($3.6M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $40.07 | 44,653 | $1.8M | 50.0% |
| 2 | $40.07 | 44,653 | $1.8M | 50.0% |
| Total | $40.07 avg | 89,306 | $3.6M | 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |