Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 89,320 shares at $34.86 ($3.2M) on 2024-05-13, disclosed to the SEC on 2024-05-15.
Scheduled sale ($3.2M) by PRESIDENT AND CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $34.86 | 7,009 | $244K | 7.7% |
| 2 | $34.86 | 7,009 | $244K | 7.7% |
| 3 | $35.68 | 37,401 | $1.3M | 42.0% |
| 4 | $35.68 | 37,401 | $1.3M | 42.0% |
| 5 | $36.54 | 500 | $18K | 0.6% |
| Total | $35.56 avg | 89,320 |
| $3.2M |
| 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |