Russell Diez-Canseco, PRESIDENT AND CEO at Vital Farms, Inc. (VITL), sold 133,315 shares at $41.25 ($5.4M) on 2024-06-10, disclosed to the SEC on 2024-06-12.
Open-market sale of $5.4M VITL by PRESIDENT AND CEO. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $40.60 | 66,685 | $2.7M | 49.7% |
| 2 | $41.25 | 23,014 | $949K | 17.4% |
| 3 | $41.25 | 23,014 | $949K | 17.4% |
| 4 | $40.85 | 10,301 | $421K | 7.7% |
| 5 | $40.85 | 10,301 | $421K | 7.7% |
| Total | $40.86 avg | 133,315 |
| $5.4M |
| 100% |
| Filing → |
| VITL | SELL | 2025-09-12 | $1.5M | — | Filing → |
| VITL | SELL | 2025-08-14 | $770K | — | Filing → |
| VITL | SELL | 2025-05-14 | $3.1M | — | Filing → |